Having a SoundCloud page is a valuable thing, especially for musicians.
It is a much better solution when compared with Instagram and Facebook as well as other social media platforms because you will have the ability to follow all uploads and reposts chronologically without anyone filtering the content.
For instance, if you have a thousand followers, every single one of them will be able to see your latest repost or upload, assuming that they are online and get notifications about the latest feeds.
Having a large amount of SoundCloud plays and YouTube views is much more important for artists than having a large following on other social media platforms.
That is much better consideration when compared with Facebook that features between 10% and 20% of like-to-view ratio that you will be able to do with a single post even though you have a thousand likes.
When we compare the value of followers on audio-centric platforms such as YouTube and SoundCloud, you will get higher engagement when compared with Instagram, Twitter, and Facebook.
The main reason for that is because users are already here to consume music and they are predisposed to liking your material in case that they notice it because they won’t get a useless post that doesn’t have anything to do with music in general.
SoundCloud Promotional Channels
We are talking about hosts that are using their accounts as well as large number of followers to help artists to promote their music to their audience, which is efficient solution and you may reach thousands of plays more than if you would do it just by yourself.
Most of these accounts feature SoundCloud labels, and they tend to differ from traditional record labels in the sense that they are not helping you are distributing your music to stores such as iTunes, Apple Music, and Spotify.
At the same time, in most cases, young founders are running them and presenting legitimate content. They enter the relationships with artists so that both of them could reach more considerable following than before.
We can easily compare them with YouTube promotional channels that are highly successful ones with a large subscriber base, and they are using that advantage to promote specific artists based on the numerous factors.
In case that some record performs well, they will drive traffic and traction to your account, and that will accelerate the entire process because you as an artist want exposure and they are going to repost your content to their channels. Understand what is music promo by clicking here.
The essential factor is known as like-to-download gates, which will help you, facilitate content so that you can get social interaction. In other words, you will be able to give away an mp3 track so that you can get follower, like, repost, and so forth.
Therefore, when you decide to upload a new song on SoundCloud, you will be able to customize button that says: free download, and link it to a specific release or add it in the description as the form of call-to-action process.
By doing so, a portion of listeners will want to download the content, but they have to perform a specific social interaction before they are allowed to do it.
This particular process changed the way we promote music because nowadays numerous people can exchange like for download. You will give them what they want, you will get what you want, and that is a fact you have to remember.
Why Should You Give Away Your Content?
You are probably asking yourself by now why should you share your content free so that you can reach more people. The answer is not that transparent, because if you have ten thousand followers, for instance, and the promotional channel feature fifty thousand.
You have to understand that the factor in the follower-to-play ratio is based on their account and not yours. Therefore, most channels are using over posting as the way of promoting pieces, but massive production is just creating an opposite effect, which is why people do not care anymore.
At the same time, numerous channels are gating themselves as well as your page, which means that they feature sister channels and original artists so that everyone could get what they want.
They tend to work by using the latest uploads, which means that trading reposts to sister channels will bring more exposure in the long run.
Check out this video: https://www.youtube.com/watch?v=tRXT58fDzjg, to understand how to implement content marketing in 2019.
These accounts can grow from a few thousand followers to entire channels that are affecting the music industry and that particular genre that they are promoting. Therefore, an independent network of reposting can increase the overall exposure and may lead to endless shares.
You can also be featured on the promotional label because these artists are getting hundreds of submissions on monthly basis. Promo channels are highly simplified but they have to remain within the same genre so that both they and artists can get something out of it.
Stay away from fraudulent promotional pages that feature robot followers, because they will ask you to pay for the repost, which may lead to losing money and not getting anything in return.